{"id":7270,"date":"2023-02-02T15:49:38","date_gmt":"2023-02-02T15:49:38","guid":{"rendered":"https:\/\/www.cetemin.edu.pe\/blog\/?p=7270"},"modified":"2023-02-02T20:13:50","modified_gmt":"2023-02-02T20:13:50","slug":"la-responsabilidad-social-en-la-mineria","status":"publish","type":"post","link":"https:\/\/www.cetemin.edu.pe\/blog\/la-responsabilidad-social-en-la-mineria\/","title":{"rendered":"\u00bfQu\u00e9 es la Responsabilidad Social Corporativa?"},"content":{"rendered":"<p style=\"text-align: right;\"><b><i>\u201cToma 20 a\u00f1os construir una reputaci\u00f3n y cinco minutos arruinarla. Si pensaras en eso, har\u00edas las cosas de forma distinta\u201d \u2014<\/i><\/b><b><i>Winston Churchill<\/i><\/b><\/p>\n<p>&nbsp;<\/p>\n<p>Responsabilidad social corporativa,\u00a0 es el accionar responsable de las empresas para reducir y\/o mitigar los impactos de sus operaciones, tiene como objetivo lograr el equilibrio y bienestar entre sus clientes, empleados, accionistas, comunidad de intervenci\u00f3n y la sociedad en general.<\/p>\n<p><b>Origen de la Responsabilidad Social Corporativa<\/b><\/p>\n<p><span style=\"font-weight: 400;\">El origen de la Responsabilidad social Corporativa se remonta a los a\u00f1os cincuenta en Norteam\u00e9rica, en el libro Social Responsabilities for the Businessman de Howard R. Bowen (1953), aparece por primera vez el t\u00e9rmino.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Y como sucede con todo lo nuevo, en algunas ocasiones se distorsion\u00f3 el enfoque de la responsabilidad social corporativa, al hacer actividades de beneficencia, caridad y\/o similares orientadas a mejorar la imagen y reputaci\u00f3n de las empresas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan la definici\u00f3n de la World Business Council for Sustanaible Development del pasado a\u00f1o 2002: <\/span><i><span style=\"font-weight: 400;\">\u201cLa responsabilidad social empresarial es el compromiso que asume una empresa para contribuir al desarrollo econ\u00f3mico sostenible por medio de colaboraci\u00f3n con sus empleados, sus familias, la comunidad local y la sociedad en pleno, con el objetivo de mejorar la calidad de vida\u201d.<\/span><\/i><span style=\"font-weight: 400;\"> A la Responsabilidad Social Corporativa tambi\u00e9n se le conoce como responsabilidad social empresarial.<\/span><\/p>\n<p><b>Principios de la responsabilidad social corporativa o RSC<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Compromiso;<\/b><span style=\"font-weight: 400;\"> las empresas para el ejercicio responsable de sus operaciones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conducta \u00e9tica;<\/b><span style=\"font-weight: 400;\"> se prioriza la visi\u00f3n social sobre la actividad empresarial.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Adaptabilidad;<\/b><span style=\"font-weight: 400;\"> de acuerdo a las necesidades de los entornos y contextos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Factor ambiental;<\/b><span style=\"font-weight: 400;\"> el eje de toda intervenci\u00f3n debe ser el cuidado y preservaci\u00f3n del medio ambiente.<\/span><\/li>\n<\/ul>\n<blockquote><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.cetemin.edu.pe\/blog\/wp-content\/uploads\/2023\/01\/\u00bfQue-es-la-resposabilidad-social-corporativa_-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-7289 size-large\" title=\"\u00bfQu\u00e9 es la Responsabilidad Social Corporativa?\" src=\"https:\/\/www.cetemin.edu.pe\/blog\/wp-content\/uploads\/2023\/01\/\u00bfQue-es-la-resposabilidad-social-corporativa_-2-1024x304.jpg\" alt=\"\u00bfQu\u00e9 es la Responsabilidad Social Corporativa?\" width=\"1024\" height=\"304\" srcset=\"https:\/\/www.cetemin.edu.pe\/blog\/wp-content\/uploads\/2023\/01\/\u00bfQue-es-la-resposabilidad-social-corporativa_-2-1024x304.jpg 1024w, https:\/\/www.cetemin.edu.pe\/blog\/wp-content\/uploads\/2023\/01\/\u00bfQue-es-la-resposabilidad-social-corporativa_-2-300x89.jpg 300w, https:\/\/www.cetemin.edu.pe\/blog\/wp-content\/uploads\/2023\/01\/\u00bfQue-es-la-resposabilidad-social-corporativa_-2-768x228.jpg 768w, https:\/\/www.cetemin.edu.pe\/blog\/wp-content\/uploads\/2023\/01\/\u00bfQue-es-la-resposabilidad-social-corporativa_-2-1536x456.jpg 1536w, https:\/\/www.cetemin.edu.pe\/blog\/wp-content\/uploads\/2023\/01\/\u00bfQue-es-la-resposabilidad-social-corporativa_-2.jpg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/span><span style=\"font-weight: 400;\">La Responsabilidad Social Corporativa surge ante la necesidad de unir esfuerzos entre empresas y sociedad en pro de un crecimiento social y econ\u00f3mico responsable.<\/span><\/p>\n<p><b>Ventajas de la Responsabilidad Social Corporativa<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Las empresas en la actualidad tienen un f\u00e9rreo compromiso por mejorar la relaci\u00f3n con las comunidades en donde operan y su calidad de vida. Aqu\u00ed mencionaremos algunas de las ventajas producto de la Responsabilidad Social Corporativa:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Genera mayor confianza<\/b><span style=\"font-weight: 400;\"> p\u00fablica contribuyendo a mejorar la reputaci\u00f3n de la empresa.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mejora la relaci\u00f3n con el consumidor<\/b><span style=\"font-weight: 400;\"> estrechando lazos m\u00e1s duraderos gracias al accionar responsable de las empresas.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Incrementa los beneficios <\/b><span style=\"font-weight: 400;\">de manera bidireccional, es decir, la empresa mejora su productividad y las comunidades acceden a recursos que elevan su est\u00e1ndar de vida.<\/span><\/li>\n<\/ul>\n<p><b>Tipos de Responsabilidad Empresarial<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Existen diversas clasificaciones, consideramos los siguientes tipos de Responsabilidad Social Corporativa:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsabilidad medioambiental;<\/b><span style=\"font-weight: 400;\"> implica pr\u00e1cticas responsables y compromiso del impacto de sus operaciones en el medio ambiente. Las empresas usan fuentes de energ\u00eda alternativas, programas de reciclaje, entre otras.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsabilidad \u00e9tica; <\/b><span style=\"font-weight: 400;\">pr\u00e1cticas comerciales justas por ejemplo que sus empleados gocen de todos los beneficios.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsabilidad filantr\u00f3pica<\/b><span style=\"font-weight: 400;\">; se da cuando las empresas contribuyen dando donaciones a las comunidades donde desarrollan acciones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsabilidad econ\u00f3mica<\/b><span style=\"font-weight: 400;\">; se prioriza el bienestar no solo busca ganar m\u00e1s dinero.<\/span><\/li>\n<\/ol>\n<p><b>\u00bfPor qu\u00e9 es tan importante la Responsabilidad Social Corporativa?<\/b><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.cetemin.edu.pe\/blog\/programa-de-responsabilidad-social\/\">La Responsabilidad Social Corporativa<\/a> es sin\u00f3nimo de rentabilidad y crecimiento no solo desde el punto de vista econ\u00f3mico sino social. Las empresas mejoran sus relaciones y productividad mientras los trabajadores y sociedad en general son beneficiados de manera directa e indirecta. Todos ganan y sobre todo se cuida el medioambiente y se dota de beneficios a las comunidades.<\/span><\/p>\n<p><a href=\"https:\/\/www.cetemin.edu.pe\/blog\/tag\/responsabilidad-social\/\"><b>Cetemin: Programas que impulsan las responsabilidad corporativa<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">En<a href=\"https:\/\/www.cetemin.edu.pe\/empresas\"> Cetemin<\/a> comprendemos el valor que tiene la Responsabilidad Social Corporativa para el \u00e9xito de las operaciones empresariales, por ello nuestros programas y certificaciones se ajustan a las exigencias del mundo actual comprometido con cuidado medioambiental y desarrollo social.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Estos programas que impulsan esta responsabilidad\u00a0 se llevan a cabo en nuestras sedes de Lima, Arequipa y Cajamarca o en la locaci\u00f3n de preferencia del cliente en todo el pa\u00eds. Entre nuestros servicios destacan:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.cetemin.edu.pe\/blog\/formacion-local-el-aporte-de-cetemin-al-programa-de-responsabilidad-social-de-su-empresa-minera\/\"><span style=\"font-weight: 400;\">Formaci\u00f3n local.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.cetemin.edu.pe\/blog\/el-aporte-de-la-capacitacion-corporativa-hacia-la-consolidacion-de-un-grupo-de-trabajo-exitoso\/\"><span style=\"font-weight: 400;\">Capacitaci\u00f3n y certificaci\u00f3n.<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Escuela de operadores y operadoras.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programa integral de capacitaci\u00f3n en seguridad y salud ocupacional D.S. 023-2017-EM.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carreras t\u00e9cnicas (T\u00edtulo a nombre de la naci\u00f3n).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Carreras t\u00e9cnicas profesionales (T\u00edtulo a nombre de la naci\u00f3n).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Programa Talento Mujer Minera.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Conoce m\u00e1s en:<\/span><a href=\"https:\/\/www.cetemin.edu.pe\/\"><span style=\"font-weight: 400;\">https:\/\/www.cetemin.edu.pe\/<\/span><\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>\u201cToma 20 a\u00f1os construir una reputaci\u00f3n y cinco minutos arruinarla. Si pensaras en eso, har\u00edas las cosas de forma distinta\u201d \u2014Winston Churchill &nbsp; Responsabilidad social corporativa,\u00a0 es el accionar responsable&#8230;<\/p>\n","protected":false},"author":17,"featured_media":7292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_joinchat":{"telephone":"+51960938422","message_text":"M\u00e1s informaci\u00f3n"},"footnotes":""},"categories":[1],"tags":[57,98,41],"class_list":{"0":"post-7270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-noticias","8":"tag-capacitacion-y-certificacion","9":"tag-capacitaciones-corporativas","10":"tag-responsabilidad-social"},"better_featured_image":{"id":7292,"alt_text":"\u00bfQu\u00e9 es la Responsabilidad Social Corporativa?","caption":"","description":"J\u00f3venes estudiantes de Cetemin de los programas de Responsabilidad Social 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